Four years ago, Ruud van Nistelrooy–international Dutch superstar–took a vacation along the Blue Ridge Parkway in North Carolina. The weather was bad–dark sky, poor visibility, unappealing road trip conditions. So when he saw a sign for Holiday Inn Drive, he pulled off the highway and opted to wait out the weather.

While hauling his bag out the car, he noticed a small white placard: ASHEVILLE INDOOR SOCCER CENTER.

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